Castle Denmark is home to ‘punk rock’ and ‘vintage gothic’ interiors • Hotel Designs
Inspired by the iconic history of Denmark Street, Chateau Denmark blends creative expression with refined architectural detail. The new independent brand is spread across 16 buildings – with 55 session rooms and apartments – each featuring distinct design narratives reflecting each building’s history. With interiors by award-winning Taylor Howes – and a captivating art collection curated by ARTIQ – the overarching narrative imagines an era where punk rock and vintage goth meet modern psychedelia with timeless grandeur.
Operated by Carrie Wicks’ CAW Ventures, Chateau Denmark is inspired by the street where things were never half done. This feeling is present throughout the design intent, customer experience and attitude. Fluid and dynamic, the Château’s highly qualified team will effortlessly move from hosting business to facilitating good times.
Session rooms in the Now Building, accessible via Denmark Place, are categorized as Superior, Luxury or Deluxe. Expect everything from graffiti-adorned designer beds to full-blown psychedelia with bright colors and tactile rounded furnishings. The Deluxe rooms will also have a “kitchenette maxibar”, inviting to the playful and hedonistic culture of Denmark Street.
The apartments are located in a collection of Grade II listed townhouses, a mews house and mansions along Denmark Street. Starting at 35 square meters, expect grandeur with illustrative and evocative wallpaper featuring original wooden beams, dark paneling and a carved fireplace opposite the red-lined roll-top bath on a pedestal made of marble. With a full-size maxi-bar and concealed doors leading to the powder rooms as well as paisley-patterned headboards, the space is an adventure, with narrow nooks and restrained door heights, maintaining the heritage status of each building. The larger apartments in the category follow a psychedelic design intent with open-plan layouts, featuring opulent wallpaper against a rounded orange velvet headboard, peacock blue sofa, and freestanding bathtub. Meanwhile, other apartments capture punk accents with unmistakable raucous energy. Industrial finishes mix with decadent antique furniture, complete with “God Save The Queen” motifs, while the walls are lined with heady artwork.
A number of Castle Denmark apartments are located in some of the buildings that have helped change the course of the UK music scene on several occasions. Here the Stones recorded their debut album, Bowie hung out with Vince Taylor with Lou Reed plus Chrissie Hynde and Vivienne Westwood passed. Additionally, album cover designers Hipgnosis were also located here and worked on albums by Black Sabbath, Led Zeppelin, AC/DC and Pink Floyd, while one of the buildings also housed musicians’ hotspot La Giaconda .
Signature apartments are located in a number of buildings, with the unique 51 square meters of “I Am Anarchy”, a duplex house located behind 6 Denmark Street. In true punk spirit, the apartment has been turned upside down with the upstairs living space featuring Johnny Rotten’s legendary caricatures of his bandmates, the Sex Pistols – the former residents of the mews house. Meanwhile, the Murphy bed and DJ ports make it ideal for forgetting about sleep. The epitome of punk prowess and versatility, this apartment features glossy black furniture, tartan window shades and striking graffiti chairs. Located off Denmark Street, Flitcroft Street features the Flitcroft Apartments, finished in a vintage Gothic aesthetic for those seeking a larger than life experience and featuring a hand-carved four-poster bed, free-standing bath, large stone fireplace, stone and a balcony. These 93 square meter apartments overlook St Giles-in-the-Fields Church and are a nod to the poetic beauty of the place.
A reimagined perspective on the traditional butler, or BTLR, means a team of proudly passionate individuals ready to meet any beat. Insiders in every sense of the word, their uniqueness sets them apart, allowing them to gauge the mood and adapt it to the moment. With the intention of never replacing the customer experience, technology at Chateau Denmark brings frictionless service delivery with unparalleled access. Chateau will also have the capacity to host press interviews and junkets, for industry talent and producers, welcoming the next generation of arts industries to the neighborhood.
The hotel’s art collection will showcase the best of London’s creative talent, opening guests’ imaginations to the multi-dimensional history and expressionism of the city’s art scene. Showcasing a range of artists and creators, including Magnus Gjoen and Radek Husak, the contemporary collection will showcase various mediums ranging from painting and photography to sculpture and illustration – a treasure trove of hand-picked pieces.
The Now Building is the largest of Outernet London’s immersive spaces. Its north-facing public atrium showcases a creative 360-degree canvas, thanks to immersive multimedia screens – the largest LED screens in the world. Additionally, the top floor of the Now Building will house the first London location of independent restaurant group Tattu. Inspired by traditional Chinese flavors and ingredients, Tattu will offer guests a sensory experience through a fusion of cuisine, culinary presentation and luxury interiors. Additionally, throughout 2022, Denmark Street will see the arrival of the Castle Denmark Basement Lounge and Club, as well as a fitness and wellness area, retail, studio check-in and new venues where guests will have privileged access to view, party or perform at one of three living spaces, ranging from 360 to 2,000 capacities.
From the bold energy of the Upper Session Rooms to the gothic drama of the Flitcroft Apartments, Castle Denmark captures an old-world aesthetic that is unmistakably tied to modern times and promises to offer unprecedented connectivity, whether you’re staying for the night or for the year.
Main image credit: Castle Denmark